Ecommerce has forever changed how the world sells. Online marketplaces such as Amazon and eBay have evolved into sophisticated sales platforms, bringing products to the masses and exercising immense power.
Selling via mainstream ecommerce platforms is far from straightforward. Not only do they have their own stringent rules and regulations, regulated products must also be legally compliant. One wrong move can result in a ban.
Emplicit is a full service specialist ecommerce agency with a track record of improving sales by many orders of magnitude. Clients looking to include third party ecommerce platforms within a multi-channel sales strategy, improve single platform capabilities, incubate a new product or employ a single platform exclusively do well to engage Emplicit.
With in-depth knowledge of all major (and many lesser known) ecommerce platforms, Emplicit is an Amazon specialist. Using proprietary software to manage inventory and fulfilment, track sales and measure the effectiveness of digital marketing strategy the methodology is state of the art.
Emplicit’s success is implicitly connected to the success of their clients. With this in mind, Emplicit is an Ecommerce Maximisation Partner. The symbol can be read in two ways. (1) A monumental, human-like, blocky figure with arms raised in triumph. This represents ‘winning out’ over the big and persistent challenges of ecommerce. (2) In two dimensions, three raised platforms represent the organising principle of the brand: ‘elevate everything’.
Jonathan Ward London is an artisan room fragrance brand aimed at aspirational consumers with a taste for authentic, crafted British Luxury lifestyle products, and for whom high quality, sustainable and ethically sourced ingredients, materials and production processes are essential.
The brand distinguishes itself through unique, product-specific storytelling, which has established an unparalleled brand experience within a saturated marketplace. Jonathan Ward London is not only an ‘ambiance enhancer’ at home but is also used in hospitality, health and well-being environments that often cater to high net worth individuals.
Jonathan Ward is a master craftsman in storytelling through fragrances. He creates unique ‘scent-stories’ by melding together personal experience and scents to create inspired fragrances that capture hearts and minds the world over. Jonathan defines moments in time: drawn directly from personal experience as well as experiences imagined from historical accounts and culture references. He captures ‘moments’ in scents and fragrances so that customers can experience ‘defining moments’ for themselves in their own unique and profoundly personal ways.
Jonathan Ward London is all about defining meaningful moments for people. With this in mind, the organising principle at the heart of the transformed brand is ‘begins within’, which captures Jonathan’s unique creative process and invokes new beginnings from inner experiences.
Bzar was born from unique insights into dropshipping practices of the fashion industry. Warehouses often store excess, end-of-line and out-of-season stock that cannot be sold directly. Potential reputation erosion from alternate routes to market and the hassle of setting up and managing reputable secondary sales outlets often means that this stock remains unsold.
Bzar is a full service supplementary e-commerce service and supply chain solutions provider that can identify and turn warehoused stock into profit. The service offer is deeply embedded within established e-commerce marketplaces such as Amazon and eBay, benefitting from millions of customers looking for good deals. Not only expert in e-commerce marketplaces, Bzar also handles seamlessly the marketing, logistics, payments and customer support for clients. Moreover, the service doesn’t cost a penny until items are sold.
With ambitions far beyond servicing business clients who have warehousing and logistical requirements, and given the questionable corporate practices among some mass market e-commerce providers, Bzar has the potential to become the ethical alternative British e-commerce marketplace.
To symbolise the business of fulfilment a container brand couldn’t be more suited. Quality constrained but otherwise limitless variations of symbolic consumer and product-related content fills the Bzar brandmark. The brandline, fulfilling brands, capitalises on the concept of inspiration and satisfaction from within, which is best expressed in the universal notion of personal fulfilment.
Flairosol is a trigger-actuated aerosol technology that has numerous advantages over conventional aerosols and other trigger-based products. It produces a high quality sprayed mist, which is equivalent to conventional aerosols but without the associated environmental damage caused by conventional propellant gasses.
The spray is continuous and particularly useful in 360° applications, which neither aerosols or other trigger-based technologies can match. The noise level is comparatively low and this is necessary in applications such as horse care and preferable in other applications. Without the need for pressurised containers and harmful propellant gasses customers benefit from easy filling. The product is completely isolated by an inner bag, which means it’s unadulterated and can be evacuated close to 100%.
Positioned as a premium product at a higher price point than conventional aerosols and other trigger-based products Flairosol often transforms product experiences and revitalises established brands.
Capturing these superior qualities and also implying praise for customer product solutions but without signalling direct competition with commoditised aerosol markets the line ‘fine solutions delivery’ offers an alternative way to lead the category. The brand-idea ‘mistify’ literally describes what the product does and is also a play on ‘mystify’, which suggests that the Flairosol experience is magical.
Operating in a highly complex and increasingly competitive market, Praxent is a standout Austin-based software developer that seeks to meet the unrecognised needs of its clients.
Praxent works closely with clients to deliver heavy-lifting back-end business software solutions in user-centred web and mobile apps. The company’s calling card is a suite of proprietary software development tools. An ‘experience-it-before-you-build-it’ prototyping platform, a project scope and budget spending analytics tool and an agile software development process work in concert so that clients can make adjustments as their business goals change.
Market research has revealed that 68% of software development projects fail. With this in mind, Praxent offers clients an unparalleled level of certainty over project outcomes. In delivering this level of assurance Praxent’s service is ‘commanding’ in every sense. Accordingly, and with intrinsic software and hardware associations, the brand identity hinges on the command symbol of the Apple desktop operating system. This well-known symbol is also four seamlessly interconnected Ps and forms the basis of a distinctive visual messaging system.
This level of control over software development projects means a commanding proposition for clients, making Praxent not only a dynamic and highly skilled business partner but a safe pair of hands. Praxent delivers credibly on their brandline ‘software that’s for sure’.
With a foundation of more than 30 years in reseller hardware supplies, Homesmiths is a new brand offering a DIY retail experience with a difference. Aimed at ex-pats and western-educated people living in Dubai, Homesmiths is all about the tools and wares that make DIY possible.
Homesmiths is a convenience store that covers the basics and anticipates DIY need clusters such as kits and starter packs, and also includes ideas for makers and innovators in the crafts and startup communities. Homesmiths is positioned as ‘DIY-wares and Beyond’. This provides plenty of scope for future-oriented technologies that help improve the quality of life in the places that people care about.
As the name suggests, this retail experience is mostly concerned with the crafting of homes and is also interpreted to mean the places that people treat like home. Homesmiths represents communities that work together to facilitate ‘warm-hearted’ DIY experiences.
The brandlines ‘heart your home’ and ‘heart-it-yourself’ express a profound love of DIY. Not only does Homesmiths foster rich relationships with the tools and wares that make DIY possible, it also facilitates the engagement of future-facing technologies such as 3D printing.
Derived from a beehive of related ideas, the symbol is based on the structure of two intersecting isometric rectangular boxes that form an angular, ‘home-shaped’ heart and the line ends suggest ribbons of a gift-wrapped box.
Exclin is an ambitious, Paris-based systems innovation startup that transforms product and service ecosystems and the organisations that deliver them. The more complex the ecosystem, the more suited Exclin. The more complex the organisations related to those ecosystems, the more suited Exclin.
Created to help organisations manage, overcome and to – ultimately – reign in complexity, Exclin advocates Systems Thinking and the ‘ecosystemisation’ of solutions. Systems Thinking is a holistic approach that’s geared towards innovation, leveraging the power of complex systems such as AI.
Whether organisations need to innovate a product or service, or innovate across an entire ecosystem, Exclin has the systems knowhow to amplify and sustain long-term asset value. Delivered in explicit steps, strategic roadmaps are clearly actionable and the company also coaches clients in Systems Thinking. Once implemented, Exclin’s solutions exhibit a system-wide intelligence that fosters effective decision-making at the highest level.
To reflect the value added to organisations, the brand identity pivots on the X of the wordmark, which is expressed as a human-like multiplication symbol. When the symbol is rotated at 90° a secondary idea is revealed. The ten times (10x) value-add is an achievable ideal. And, Exclin’s commitment to innovating sustainably and progressing humankind is embodied in a unique neologism. Exclin is an ‘anthrological’ business that delivers Complex Systems Knowhow, which suggests that complex systems are sentient.
