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The Structure of a brand model above indicates the four major components of a brand. This model describes a brand in terms of the major components of the experience of a brand.

The Structure of a Brand model indicates how, outside of giving form to brand and the configuring of a brand, what determines a brand experience. This includes the experience of directing the imperatives of a brand and how directing the imperatives impacts on the experience of a brand.

A more detailed full-scale black and white version of the Structure of a Brand can be downloaded from here.

You are welcome to use the ideas presented here as long as you actively credit Andrew Sabatier.
To find out more about what this model means for brands please contact me.